Vivid Squeeze
Logo Design & Brand Identity
Industry
Food & Beverage
Scope of work
Branding
Duration
6 months
Challange
Creating a visual identity that felt as energetic and vibrant as the name itself.
Vivid Squeeze was a branding exploration centred around creating a bold and memorable identity for a fresh, expressive consumer brand. The challenge was to develop a visual language that could feel playful and energetic while still remaining cohesive across different brand applications.
Goal
Turn “Vivid Squeeze” into a visual identity with personality, energy, and recall.
The goal was to build an identity that went beyond a standalone logo, creating a recognisable system that could translate naturally across packaging, marketing communication, social media, and other consumer-facing touchpoints.
Solution
Developed a bold identity system built around the Vivid Squeeze logo and its visual personality.
I developed the logo, typography, visual identity, graphic language, and supporting brand applications, exploring how the identity could maintain its energy and recognisability across different formats. The project focused on creating a flexible visual system that could extend naturally into marketing and social communication.
