Mumbai Indians x Malaysia Airlines
IPL 2026 Sponsorship Campaign
Industry
Sports Marketing
Scope of work
Visual Design
Duration
3 months
Challange
Bringing Malaysia Airlines into the Mumbai Indians universe while keeping the campaign bold, relevant, and unmistakably on-brand.
With Malaysia Airlines as a principal sponsor of Mumbai Indians, the campaign needed to translate the partnership across a wide range of fan-facing touchpoints—from social media and digital content to fan meets and physical print collaterals. The challenge was to create a visual system that could adapt across formats while maintaining a strong connection between both brands.
Goal
Build a cohesive visual presence that made the partnership feel native to the Mumbai Indians fan experience.
The goal was to create engaging, high-impact communication that connected Malaysia Airlines with the energy of the IPL and Mumbai Indians. Every touchpoint needed to feel consistent, recognisable, and designed to capture attention both online and offline.
Solution
Designed an end-to-end campaign toolkit spanning digital, social, motion, print, and fan experiences.
I led the visual design execution across the campaign, creating social media graphics, GIFs, videos, print creatives, marketing collaterals, and fan-meet assets. The work extended across multiple formats and campaign touchpoints, building a consistent visual language that brought the Mumbai Indians × Malaysia Airlines partnership to life throughout the IPL season.
