Bingo! ITC Tedhe Medhe
Integrated Campaigns & Digital Communication
Industry
FMCG / Snacks
Scope of work
Social Media
Duration
2 years - Present
Challange
Keep a high-energy snack brand culturally relevant every single day, without losing its unmistakably Tedhe Medhe personality.
Bingo! Tedhe Medhe needed to constantly show up where culture was happening—from major moments and festivals to everyday conversations. The challenge was to create communication that was quick, witty, visually distinctive, and rooted in the brand’s playful personality across a constantly evolving digital landscape.
Goal
Turn everyday moments into opportunities for the brand to be part of the conversation.
The goal was to build a consistent stream of entertaining brand communication that could connect with a young, culturally aware audience. From larger campaigns like “Sabka Jawaab Tedhe Medhe” and Kumbh to daily topical content, every piece needed to feel fresh while staying unmistakably on-brand.
Solution
Created an always-on visual ecosystem spanning campaigns, social, digital, and print.
I worked across major campaigns, daily social media communication, digital creatives, and print collaterals—developing ideas and visuals designed around cultural moments, topical conversations, and the brand’s irreverent tone. Campaigns including “Sabka Jawaab Tedhe Medhe” and Kumbh helped extend the brand beyond product communication and into culture. The work was recognised with awards including e4m Indian Marketing Awards (IMA), M.O.M.M.Y.s, and IDMA.
