Star Plus
Entertainment Marketing & Show Launches
Industry
Media & Entertainment
Scope of work
Social Media
Duration
6 months
Challange
Turning new shows, stories, and moments into social-first communication that could capture attention in a crowded entertainment landscape.
With multiple shows competing for audience attention, every launch and campaign needed a distinct visual identity while still feeling connected to the Star Plus brand. The challenge was to create high-volume social communication that could build anticipation, drive conversations, and keep audiences engaged.
Goal
Create campaign-led visuals that made every show launch and award moment feel unmissable.
The goal was to translate show narratives, characters, launches, and award campaigns into engaging social content. Each campaign needed to communicate quickly, create excitement, and adapt seamlessly across the platform’s digital ecosystem.
Solution
Designed social-first campaigns for show launches, entertainment moments, and award-led communication.
I worked on social media creatives, show launches, promotional campaigns, and award campaigns for Star Plus. From launch communication and show-led content to award-season assets, I developed visual executions that brought entertainment properties to life across digital platforms while maintaining a strong and recognisable channel identity.
