Moonlight
Conceptual Cocktail Experience
Industry
Food & Beverage / Hospitality
Scope of work
Branding
Duration
6 months
Challange
Creating a visual identity that could capture the mood, atmosphere, and indulgence of a late-night cocktail experience.
Moonlight was a conceptual exploration into how a cocktail experience could be expressed through branding rather than just a logo. The challenge was to build an identity with enough character to evoke the atmosphere of the experience while remaining flexible across different brand touchpoints.
Goal
Turn the feeling of a night out into a distinctive visual language.
The goal was to create a brand identity that felt atmospheric, sophisticated, and memorable, while giving the concept a clear visual personality. The identity needed to work beyond the mark and create a complete world around the Moonlight experience.
Solution
Built Moonlight as a complete visual identity, from the logotype to the wider brand world.
I developed the logo, logotype, typography, visual identity, graphic language, and brand applications, exploring how the identity could translate across the different touchpoints of a cocktail experience. The project remained a conceptual branding exploration, allowing the focus to stay on creating a cohesive and distinctive visual world.
