Artnomi
Brand Identity, Packaging & Launch
Industry
Beauty & Fragrance
Scope of work
Branding
Duration
6 months
Challange
Creating a distinctive fragrance brand that could feel artisanal, contemporary, and instantly recognisable in a crowded market.
artnomi needed to establish a complete visual identity from the ground up. With a collection of artisanal fragrances, the brand had to communicate its character across packaging, digital platforms, and marketing touchpoints while standing apart from conventional perfume brands.
Goal
Build a visual world that made artnomi feel as considered and expressive as the fragrances themselves.
The aim was to create a cohesive brand language spanning identity, packaging, photography, social media, and launch communication. Every element needed to balance the craft and individuality of the fragrances with a contemporary, fashion-forward aesthetic.
Solution
Built artnomi’s visual identity from bottle to brand, creating a complete system for its digital and physical presence.
I worked across the brand identity, logo, typography, packaging, bottle design, fragrance variants, product visuals, social media assets, and launch communication. The system was then extended into marketing collaterals and e-commerce content for the brand’s launch across Flipkart and Amazon, creating a consistent visual experience from the physical product to its digital storefront.
