Bingo! ITC Mad Angles
Campaigns, Product Launches & Digital
Industry
FMCG / Snacks
Scope of work
Social Media
Duration
2 years - Present
Challange
How do you make a snack brand feel unpredictable enough to earn attention, not just buy it?
Bingo! Mad Angles has always had an irreverent, disruptive personality. The challenge was to create campaigns and launches that could live up to that character—using unexpected ideas, cultural moments, and playful storytelling to cut through an increasingly crowded digital space.
Goal
Turn every campaign and product launch into a moment people wanted to talk about.
The goal was to push the brand beyond conventional product communication and create ideas that could generate curiosity, conversation, and engagement. Campaigns needed to feel inherently Mad Angles while remaining strong enough to travel across social and digital platforms.
Solution
Created disruptive campaigns and product launches built around unexpected ideas and cultural conversations.
I worked across campaign concepts, product launches, social media, and digital communication, developing visual executions that brought the Mad Angles personality to life. Projects included the Raghu Ram “CTO” campaign and the Mystery Pickle launch, using humour, surprise, and cultural relevance to create attention around the brand. The work was also recognised with multiple industry awards.
