Cambridge Health Plan
Digital Brand & Campaign Communication
Industry
Health & Wellness
Scope of work
Social Media and Website
Duration
1 year
Challange
Building a consistent digital presence for a health and wellness brand across campaigns, social media, events, and web.
Cambridge Weight Plan needed to communicate its programme and brand across a wide range of digital and physical touchpoints. From everyday social content to larger campaigns and Dubai-based events, the challenge was to keep every interaction engaging, approachable, and visually consistent.
Goal
Create a cohesive visual experience that could connect the brand with its audience across every touchpoint.
The goal was to build a flexible visual language that could adapt to social media, campaign communication, events, and the brand’s digital experience. Every piece of communication needed to feel connected while making the brand approachable and easy to engage with.
Solution
Designed the brand experience across social, campaigns, events, and the digital product.
I worked across social media creatives, campaign design, Dubai Days event communication, website UI, and digital graphics. From day-to-day content to larger campaign and event assets, I created a consistent visual system that carried the brand across platforms while keeping the experience clear, engaging, and cohesive.
